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Engaging youth through radio drama in Papua New Guinea

Thursday, July 28, 2016

Tribe FM is a dedicated youth radio station broadcasting across Papua New Guinea and is aimed at 16-24 year olds. Tribe FM has adopted a youth centred approach: radio for young people by young people. The station explores a range of social issues from sexual health, education, civic engagement, unemployment, gender based violence to drug and alcohol abuse. Tribe FM provides content on three platforms – radio, social media, and SMS – and has been broadcasting seven days a week since August 2015.
 
Drama for development initiatives are an engaging radio format that can be used to introduce and discuss important youth messages in an entertaining way. Tribe FM aimed to develop a drama that promoted positive role models and tackled issues such as alcohol abuse, gender inequality and crime in an entertaining and emotive way. Beyond Wonga follows five main characters from their high school graduation and beyond, where they encounter difficult choices and the consequences. You can listen to Beyond Wonga here.
 
To assess the impact of Beyond Wonga and inform future production, MDI engaged in audience research to provide insights and audience feedback to Tribe FM staff to enhance future seasons and respond to audience preferences. The research involved 16 one-on-one interviews with young people from four different provinces. These interviews were transcribed, translated and analysed thematically. Overall, listeners had positive feedback about Beyond Wonga as well as providing recommendations for improvement.
 

Engaging youth through radio drama in PNG

Publication Date: July 2016
Location: Papua New Guinea
Project: Media for Development Initiative
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