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Our approach

ABC International Development designs and delivers communication and media initiatives to support sustainable, participatory development.

Our approach to information sharing and communication

ABC International Development recognises the role that open and participatory communication plays in strengthening civil society, public diplomacy and community relationships.

Research interviews in PNG

We partner with civil society organisations, media, governments and international agencies to share expertise in using media and Communication for Development (C4D) strategies to support long-term development and Sustainable Development Goals.

Together we can deliver media and communication projects to build capacity across media law and policy reform, media advocates and councils, organisational management and strategy development, media craft skills, ICT and media literacy, and educational institutions.

Using research insights, localised knowledge and public communication, we draw upon Communication for Development (C4D) principles to promote positive change and more effective communication in governance, health, gender equality, education, rural/agricultural issues, environment, human rights and disaster risk management programs.

A local approach

Meaningful communication requires an understanding of the local culture, context and issues that can act as barriers to and facilitators for development. 

cycling in Cambodia

Being part of the Asia-Pacific media, we have long-standing regional relationships, sharing our research insights and media expertise to help develop and support local organisations through training, mentoring and content development programs. We help build their knowledge, skill-sets and capacity to more effectively reach their audiences and address audience information needs. We understand that no two communities or media organisations are the same and the importance for each organisation to achieve outcomes appropriate to their circumstances.

We do not deliver a standardised or 'one size fits all' program. We work with our partners to tailor specific initiatives to meet their individual circumstances, goals and requirements. This ensures media content and communication activities are relevant because they reflect local culture, views, issues, needs and solutions.

Our media development activities in the Asia-Pacific region

Using Communication for Development (C4D) principles

Communication for Development (C4D) is about facilitating the means for open, participatory and inclusive communication, across diverse information platforms, to involve all members of a community in decisions that affect their lives. Media is often an important platform when communicating on a mass scale.

A Communication for Development (C4D) approach helps build connections between people and countries by making the channels of communication and information sharing more accessible, to support shared development objectives. Participatory communication platforms can be restricted in fragile and conflict affected areas, where freedom of media, transparency and citizen engagement are at risk.

A Communication for Development (C4D) approach encourages citizens who are directly affected by issues to come up with the actions or solutions required to address them. It aims to empower and connect communities by giving them a voice and a platform for those voices to be heard, to share information, raise awareness, shift attitudes and change behaviours.

Sustainable Development Goals

In September 2015, 193 countries adopted a set of 17 global goals to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda. The United Nations Sustainable Development Goals (SDGs) build on the Millennium Development Goals (MDGs). 

Click here to find out more about the goals and their targets and for Australia’s position see here.

read moreLearn more about the Sustainable Development Goals at the UN website.