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The Pacific

Supporting better governance in the Pacific region by contributing to the development of a diverse, independent and professional Pacific media system.

The Pacific Media Assistance Scheme (PACMAS)

The Pacific Media Assistance Scheme (PACMAS) is a 10-year project running from 2008 to 2018, supporting better governance in the Pacific region by contributing to the development of a diverse, independent and professional Pacific media system. The development of this participatory media system helps to inform people of the Pacific and give them a voice in public life at a local, national and regional level.

The PACMAS program takes a ‘system-wide approach’ to media strengthening that addresses the broader role of communication, information and media in improving governance and development.

Who is involved

The PACMAS team

The program is funded by the Australian Government's aid program. Phase Two of the program, running from November 2011 to June 2015,  is managed by ABC International Development, and will form partnerships with a number of Pacific media organisations.

The Pacific Media Assistance Scheme involves the Pacific countries of Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu.

This initiative is working with media in these countries to strengthen the financial viability of public broadcasters, develop content and exchanges and develop access to technical coordination and distribution.

Project activities

  • PACMAS Assessment of Training Needs

    Research

    The PACMAS – Assessment of Training Needs study was designed to inform the PACMAS media strengthening activities for 2014 – 15 in three key areas: economic and finance reporting, media sales and marketing, and sports commentary and coverage.

  • Impact Briefing: Climate Change Communication

    Research

    Climate change is a significant issue affecting Pacific Island communities in diverse ways. Media plays an important role in helping people to understand and discuss these issues. Recognising this, climate change is a key area of focus for PACMAS.

  • PACMAS Elections Support for TBC

    Research

    PACMAS has provided elections support to the Tongan Broadcasting Commission (TBC). The workshops and on the job training were a success, with participants gaining news skills which enhanced coverage of the 2014 Tongan Parliamentary Elections.

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